Introduction To Various Advertising Campaigns For Mobile App Marketing

The Mobile Ad area has grown haphazardly in previous couple of years and if we cross by using the current predictions made by Gartner, the Ad market is expected to shoot up to $41.9 billion through 2017, out of which the most sales can be roped in via show formats. While it’s miles video that might witness the highest growth. Interesting isn’t always it?

Today, we notion of dedicating this newsletter to bring forth the forms of ad campaigns offered by using a number of the Best Mobile Ad Networks and App Marketing Agencies. In minecraft apk download order to make it even more informative, the studies changed into accomplished on functions based on three exceptional categories:

Mobile Ad Formats
Pricing Models
Below is the list of kinds of Ad Campaigns based on Ad Format:

Banner Ads

Mobile Banner ads are one of the maximum not unusual advert formats presented with the aid of the mobile ad networks. These are the advertisements that show up both on the top or bottom of the app screen. Banner commercials are capable of speaking in no time consequently it’s far essential to make sure that the advertisements are effective enough to carry the message.

Interstitial Ads

Interstitial literally way in-among. Interstitial commercials may be positioned between the transition factors in the app. It could be at some stage in the launch, at some stage in the of completion of tiers if it is a gaming app or as video pre-roll. They are comparatively extra problematic and have a tendency to be full-display commercials.

Video Ads

As we discussed in the starting, this advert layout has the most scope of flourishing in the destiny. It is because videos become exciting and catchy for the visitors.These are the everyday short video advertisements promoting a product that display up inside the app.

Rich Media Ads

Rich Media mobile ads tend to offer the fine person experience to the users thru multimedia experiences this is greater than simply showing text, animations, pictures or movies. These Rich Media commercials deliver statistics lots extra correctly as compared to the conventional banner commercials. Moreover, the extra multimedia elements makes the ads even extra attractive and catchy. Hence, it consequences in high conversions, click charges and engagement.

Push Notification Ads

Push Notification ads are emerging as one of the first-rate advertising and marketing equipment these days. According to Responsys studies, once the consumer has opted to download an app, 68% decide upon receiving push notifications from that specific app.

App Wall

App walls are basically single in-app interstitial made from multiple apps and commercials displaying on the identical time. Implementing an app wall inside the app can generate large amount of revenues. However it’s miles important that the apps proven are applicable to what customers are inclined to look.

Reward/ Incentivised Ads

Reward primarily based advertisements goals to offer the users with coupons or different gives for downloading the apps or for in-app activities. These advertisements make the apps and mainly the gaming apps even greater interactive by way of incentivising the users for his or her in-app achievements. It also makes an effective manner of growing app engagement.

Home Screen Icon

By integrating this advert layout, a promoted icon suggests up on the home display at the time while the user downloads and installs the app.

Let us go through this listing of Ad Campaigns based on Pricing Models:


CPI that is Cost Per Install affords a top notch benefit to the developers wherein in they have to pay a sure quantity most effective when the app is established through a consumer.

Offered via: AdMob, mMedia, Adfonic, Chartboost, Aditic, Admoda, Flurry AppSpot, HUNT, Inmobi, Jumptap, Madvertise